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PDF Issue 25
PDF Issue 25

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PDF issue 25


How to cast a shadow.
Many repetitive images? Design this exciting catalog
Create useful textured backgrounds quickly.
How to design a "cold call" postcard

6.9MB .zip file

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PDF issue 25 is included on the Before & After Master Collection DVD

Before & After Master Collection DVD




Dear Before & After,
Do you have any issues on how to design a photographic catalog selling albums, frames, holiday cards and images? — Thom

Dear Thom,
Single article 0661 “Design a catalog of rectangles” analyzes an attractive grid-based product catalog for design ideas to use with other companies’ products. We also have a five-page article in print Issue 25 and in our book, Before & After Page Design (page 122) titled “Create dramatic photo layouts for your products.” The article’s products are postcards and greeting cards. Oh, and they’re of cool fighter jets and helicopters! Not to worry though; right in the article a great caption from John McWade reassures, “You don’t sell helicopters? Neither do we, but the principles behind this design — a unifying grid, a single type family — and visual details like overlapping photos can be applied to any layout.” This is where Before & After back issues become a resource you’ll return to again and again. Our creative department works hard to create and choose design applicable to your pages, Web and print.

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