Dear Before & After
Black & white . . . so many times I need to do a small newsletter or menu on a laser printer. Could you give some tips on how to make pages look good in one color? — Jeremy
Since adding the PDF format, the references to black & white artwork have been reduced. Before & After’s John McWade started desktop publishing the year the first laser printers became available. For five years, black & white was all we saw for our page designs. Several back-issue articles jump to mind as potential additions to your resource library. Issue 35’s DesignTalk has a two-page spread dedicated to black & white design that can be photocopied. Issue 33 has an article focusing on creation of black & white advertising. It has layout ideas where the use of screens and contrast are explained and illustrated. A perennial favorite article is Issue 26’s “How to design a Yellow Page ad.” While the Yellow Pages have a reduced audience, this article is a must-have for designing your one-color work, small-space or Web-page ads, fliers and business cards. Issue 23 contains “Fax the news,” a two-page redesign project focusing on grabbing readers’ attention in one color through a faxed page with a “clear” message. One final suggestion, Issue 18’s flier article has multiple layout ideas for hot-off-the-printer pages ready for the bulletin boards throughout the company.
Dear Before & After
Issue 21’s “What typefaces are best for text?” is the one I refer to the most. Do you have more stories that analyze and recommend fonts? — Val
We love that article too. Many of our back-issue articles focus on type and the voice your choices convey to your reader. Almost every PDF has multiple typefaces listed on the resource pages, so you’ll know what fonts were used to produce our graphics and text. Issue 32 has a beautiful center spread titled “Frutiger is crystal clear.” (Get out some thumb tacks; you might end up with it as a poster on your wall.) Another of our most well-received articles in the series “Type, the visible voice” was on page 2 of Issue 23. The typeface is Interstate, and it represents the one used on federal roadway signage. Before & After’s publisher, John McWade, makes no secret of his love of typography. While the analysis is time consuming, and there are hundreds of books filled with chapters of long descriptions, John prefers that each article illustrate examples of typeface suggestions and usage. Issue 11 has page 12’s “Typeface Classification” facing page 13’s “Typeface Combinations” for advice and analysis of choosing text faces for your own type library. Then check out Issue 13’s “How to design a wordmark” and Issue 27’s “Discover the logo in your name.” We could go on and on; there are so many articles that jump out as we pulled issues off the shelf and flipped through. An all-back-issues package is available, and, of course, the Before & After books are compilations of those print back issues too.
Dear Before & After,
Are there any back issues or PDFs focusing on creating a brochure WITHOUT pictures, just the company name or logo, text and plenty of 'white' or 'coloured' space? — Jason G.
Your question made us go straight to Article 0652, "Design a panoramic booklet," where the caption on page 8 suggested that a screen mix with a callout or sidebar could be used instead of a photo or graphic. Also, Issue 23 has an excellent article about designing a newsletter in the literary style, where the focus is a text-intensive newsletter on a single sheet of paper folded to brochure size.