Who we are
Video production notes
To make our videos, John McWade is recorded at his own desk in a blend of natural outdoor light (from his right) and overhead fluorescent light. No special set lights are used. One of his cameras is a Canon VIXIA HF S20. His lapel microphone is an Audio-Technica ATR 3350.
Video from the camera is imported into Final Cut. Still graphics are created in Adobe InDesign and Photoshop at full size, 1920 x 1080 pixels (16:9 ratio), then dragged into Final Cut, where titles and transitions are added and the video is composed. The finished video is uploaded, tagged and closed-captioned (a cool, free YouTube feature) on our YouTube channel.
From John McWade’s instructions to our creative staff: